Today I want to bust a whisky myth. Specifically, the myth that “Springbank doesn’t do marketing”. It is a belief that seems to permeate the whiskysphere. As someone who works in marketing, it drives me mad. I will try to demonstrate that, in the right hands, marketing can do good.
Today’s post and review of Campbeltown Loch concludes my series exploring Blended Malts with what many consider one of the best blends available. It is also an opportunity to reflect on transparency of information in whisky and ask if we should expect more from Springbank.
If you have been following this series on funky whisky, you will not be surprised to see that the final chapter in the series is dedicated to the distillery at the top of most whisky lover’s list. Today is finally the time to review the Springbank 10 year old.
As I approach the end of my entry-level peat exploration, it is time to move away from Islay and on to Campbeltown for today’s review of the non age statement Logrow Peated single malt.