Today I want to bust a whisky myth. Specifically, the myth that “Springbank doesn’t do marketing”. It is a belief that seems to permeate the whiskysphere. As someone who works in marketing, it drives me mad. I will try to demonstrate that, in the right hands, marketing can do good.
If you have been following this series on funky whisky, you will not be surprised to see that the final chapter in the series is dedicated to the distillery at the top of most whisky lover’s list. Today is finally the time to review the Springbank 10 year old.
As I get closer to the end of this leg of the whisky journey focusing on funky malts, the hulking reputation of everything Campbeltown and Springbank-related looms large. Before getting to the obvious concluding highlight, today I review the Kilkerran 12, a whisky that has become one of my favourites.
After a couple of days break it’s time to dive back into funk. In my next three reviews, I will sample the entry-level original bottlings of Campbeltown’s famous distilleries. We start with today’s review of the Glen Scotia Double Cask.
As I approach the end of my entry-level peat exploration, it is time to move away from Islay and on to Campbeltown for today’s review of the non age statement Logrow Peated single malt.
For the last leg of my Wee Toon adventures, I am off to Glen Scotia for the Master Distiller tour and the accompanying Dunnage Warehouse tasting with a chance to try some unique cask samples.